Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.

Thanks to our friends at Key to the World Travel for helping us solicit travel advisor questions this season.

This episode is sponsored by All-Inclusive by Marriott Bonvoy. 

Further resources

Christina Vieira on Instagram and Facebook

Magic Made Simple, which helps travel agents set up systems, online and on Instagram

From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate

From TravelAge West: Gifted Travel Network’s luxury travel symposium on the rivers

Christina Vieira’s five Rs:

• Recognize
• Recommendation
• Relate
• Respond
• Request

Mentioned in this episode:

• Simon Sinek’s TED Talk
• “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller
• ActiveCampaign
• Zapier
• LeadPages

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com

Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license

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