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Prashant Malkani
TransformarketingEpisodes
Prashant Malkani
Transformarketing
A weekly Business podcast
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Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently.With the growing importance of first party data and personalization, big data now has a much larger role to pl
We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing. What better way to kick start this new season, than by discussing Metaverse and its impact on marketing. Through this episode Piyush G
Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you.The one important thing to keep in mind is that you co
In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when th
Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep stea
Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these fi
The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasin
Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', the
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today.Gone are the times when brands used to release one-way
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that c
Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline.Hence companies that put customers at the center of everything, tend to succeed more tha
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype.So what is gr
Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell.Being able to deliver your key value proposition, in the most c
Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes keyIn this episode, R
Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience a
The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to th
All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh
E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. H
Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest e
Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp comms
This episode is for you, not for your brand or company. Let's start focusing on ourselves, to promote our growth for a change. Catch the latest episode featuring Minal Jagitiani, as we speak discuss Personal Branding and the importance of promo
Bots for marketing have been around for a while but has been causing greater impact now then ever before. The impact caused has been both, negative and positive. To know more, check out the latest episode featuring Namrita Mahindro!
Humans aren't the most rational creatures we've imagined them to be and hence triggers & nudges to provoke your consumer's mindset, can help your brand in a large way. To know more, check out the latest episode, featuring Robert Duboff (CEO & F
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