Nikki Smith, founder of Jewelry Brand Nikki Smith Designs shares her journey of hand crafting jewelry pieces as a side-hustle when she couldn't find modern, affordable jewelry pieces to wear to work. Nikki focused on slow, organic growth and learned about customer preferences by selling at pop-up shops and farmer's market and slowly growing her product collection while focusing on profitability. Nikki talks about organic growth, retail expansion, and business lessons learned.