Kayla Hutchinson of Lucky Dog Design Company shares the story of building a stationary retail brand offering hand designed and in-house printed greeting cards, stickers, planners and other stationary items. Kayla shares her passion for paper printed products which she designs and prints herself. Kayla has received a strong traction on Etsy (and why Amazon did not work for her) and also talks about strategies and funnels she uses to bring customers to her website and retain over the long-run. Kayla also shares about using sustainable materials in her products.