Ever wondered how a makeup artist at Mac ends up launching Martha Stewart's award winning TikTok debut? Meet Ashley Rudder, global chief creator officer of Whaler, whose journey is nothing short of awe-inspiring. This incredibly tenacious woman transformed her passion for makeup into a fruitful career, first carving out a new role for herself at Mac and later becoming the global director of digital content. 

Our discussion with Ashley takes us into the heart of the creator economy, where authenticity and consistency reign supreme. Ashley's insights into this world are invaluable, whether you're an emerging content creator or simply curious. She takes us behind the scenes of Martha Stewart's TikTok debut, revealing how understanding your audience and adopting a data-driven approach can result in a wildly successful campaign. 

But it's not all about online creators, Ashley’s expertise extends to influencer marketing. Her company, Whaler Agency, bridges the gap between brands and creators, connecting them to reach fresh audiences. We discuss the importance of diversity in creative teams, the cost of influencer marketing and offer some valuable advice for smaller brands. Tune into this fascinating episode of the Truly Kenya podcast and immerse yourself in the thrilling world of content creation, marketing and branding strategies. Your support means the world to us!