I'm always a big fan of having a very strong USP (unique selling proposition) for just ONE thing, aimed at just ONE market.

It's really important when you start a business, so that there is clarity for your potential clients/customers, so that they recognise you can help them.  But it's even more important at the moment with the current challenge, because there is so much going on, your USP has to be even clearer, and your life is so full that you yourself need your business to be more streamlined.

But how to do it?

Listen in to this podcast where I tell you how to do this from both the perspective of what will work for you and what will attract clients.

I also announce my new 'Mummy Whisperer's Business Clinic' - everything you need to be able to adjust your business and become more resilient, in ONE place - to save you time and money.  There is a quick into to the club here : 
https://mummywhisperer.com/business-club/