Twofivesix
Twofivesix: Gaming and MarketingEpisodes
Episodes of Twofivesix
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We're shining the spotlight on Chris Norris, the exec from Electronic Arts who's dialing up the positive play in gaming communities. Chris is the Senior Director of Player Connection at EA.We had a great conversation, treading the path of evolu
When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.I spoke to Simon Spaull, CRO and Co-Founder of in-game advertisi
From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media
We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for creating social change; the differences between traditional marketing and PSA development; and
This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fits into the larger online media ecosystem, why people actually watch gaming on YouTube, and th
While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the gaming audience: the mobile gamer. The global mobile gaming market is estimated to reach over
One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesn't include philanthropy, the reality couldn't be further from the truth. More than $42 million has been pledged to
Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements. With over a decade of experience in the games’ world, Doron brings together his expertise in digital game design, software development, and teaching in the development
Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr. The platform has grown into a robust and diverse social network for art, entertainment, and, perhaps most notably, fandom. As an ecosystem of microblogs,
As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With Twofivesix’s help, he also identified, negotiated, and executed industry-first partnerships wi
Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and artificial intelligence technologies. For close to a decade she has been at the forefront of the b
GameWorks is a chain of location-based entertainment venues featuring a wide array of video game arcades in addition to full-service bars and restaurants. There are currently seven GameWorks venues throughout the U.S, with the re-opening of the
Danielle aka EbonixSims makes custom designs for other black gamers who don't always see themselves (or “simselves”) represented. She’s bringing more change, representation, and diversity into games through her custom content. In fact, T-Pain h
Not all gamers are esports fans, but it’s worth paying attention to this particular segment of gaming fandom. Here are just a few reasons why:– 2019 was a milestone year for global esports. The global esports economy surpassed $1 billion this p
As an agency that works exclusively in the gaming industry, we always get asked about how companies should connect with an audience who loves games. With an average of 25 video games being released a day, new services being added every year, an
In our year in review, we speak to Sarah E. Needleman, a reporter for the Wall Street Journal who writes about the video game industry. Over the last few months, she has covered everything from Google Stadia to KFC’s dating sim. Needleman has b
Did you know The New York Times makes games? Our first guest is Sam Von Ehren, a game designer at The New York Times. We speak with him about why The New York Times makes games, how his game fits in with the rest of The Times’ news coverage, co
As the co-founder of Reddit and Initialized Capital, Alexis Ohanian has lots of thoughts on online communities. In this interview, he goes into how he started programming thanks to games, connections made through social media, and the changing
Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality at Betaworks Ventures, about these virtual characters and the fu
When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game projects have brought in one billion dollars with tabletop games making up 69 percent of pledges
Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience as players instead of vie
Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They co-founded the esports and gaming apparel company Ateyo, the first company to offer technically designed
Introducing Twofivesix: Gaming and Marketing, a new podcast from Twofivesix. Available wherever you get your podcasts.Want to hear more from us? Sign up for our newsletter.This episode was hosted by Jamin Warren. Music was provided by Lusine.Tw
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