What do you call the absolutely universal, or possibly multiversal, patterns? Maybe... The Theory of Everything, only in this case it's a TOE for those who don't speak math-ese so fluently! And then what do we call it when you are interested in taking the universal/multiversal patterns that are discovered and applying them to the planet's biggest questions and problems to get more universally useful answers and solutions? I'm not sure, but I'm doing it!