In this episode Appsumer's CEO Shumel Lais is joined by Thiago Monteiro the Director of Growth at Peak Labs. They talk:

• How to adjust your optimization approach across channels
• Creating that game changing creative that changes the face of your user acquisition metrics
• Whether a channel or title based team structure works best in modern mobile user acquisition
• Testing new channels and how long you should give a new channel to prove its worth
• The frustrations of ad revenue tracking in an industry where the hybrid model is more prominent
• And much more ...

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