Apostrophe Podcast Network
Under the Influence with Terry O'Reilly
9 people rated this podcast
Apostrophe Podcast Network
Under the Influence with Terry O'ReillyEpisodes
Apostrophe Podcast Network
Under the Influence with Terry O'Reilly
9 people rated this podcast
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Episodes of Under the Influence
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This week, we answer listener questions.We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore
This week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter th
Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that crea
This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the Int
Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer c
This week it’s our annual Bookmarks episode.We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find.So this episode is dedicated to those great stories that didn’t fit into
Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or compu
This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Tr
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. They can make you smile.They ca
Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type i
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open lett
Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extrem
There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their catego
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the crea
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.“Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan.“Blackberry” explains the spectacular rise and fal
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowe
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.Because there is nothing more powerful than a dramatic product demonstration.We’ll talk about
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very am
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify
This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We’ll explore the history of cannabis.We’ll talk about which celebrities have their o
Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and seating. There was no stage, so we recorded the podcast on the floor, with the audience seated
This week, we look at copycat brands.Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.You may like Walmart here, but there’s a Wumart in China.You may like North Face apparel, but did you know there
To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90
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