Good advice is often like fruitcake - we’ve all been given some but do we want it? Join us as we challenge seemingly good theories that lead to bad decisions in business, faith and family. We are Adrian Parker and Daryl Calfee, 40-year-old marketers fueled by a passion for humble, honest storytelling and recipients of master’s degrees in really dumb ideas. Luckily, we’ve worked with and for really amazing brands – Foot Locker, Nike, Moore & Giles Leather, Patrón Tequila, Kate Spade – while learning to embrace unconventional lessons. Normal ain’t working.

We’ll expose our scars and share stories on tough topics like making (and losing) money, juggling work and family, handling racial injustice, raising future adults and confronting Christianity’s hard questions. You’ll journey with us as we lead our teams, our businesses and ourselves by design, not default.