Hello and welcome to Unlisted, a Magnet Coil Media podcast.

On today’s episode, we chat with Rachel Ford Hutman, Founder of Ford Hutman Media, a media relations and communications firm based out of San Diego, California.

Rachel started her own firm in early 2020 after working many years with IBM Watson Health. Little did she know when she started the company that the COVID-19 pandemic was about to change the fabric of American life.

We talk about the challenges and realities of launching a new company during the pandemic and how she knew she was ready to go out on her own, pandemic notwithstanding.

We also touch on why she thinks conferences won’t be as big of a deal after 2020, why relationships matter, and how storytelling can be a differentiator in the healthcare industry.

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Please leave a review to help audiences find us. If you’re interested in chatting, my email is jeff@magnetcoilmedia.com.

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