Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 LIVE - The Internet of Things as they discuss B2B lead automation and how to develop your strategy and reach your revenue goals.

 Some of what we’ll discuss:

• What's most important when kicking of a lead generation strategy or program.
• What a marketer can expect with regards to moving leads through the funnel.
• How marketers plan for this multi-step process.
• How you move people through each stage of the funnel.
• How much content you need to create to do all this.
• What technologies you use to help you with your lead generation programs.

V3 LIVE – The Internet of Things was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every Wednesday, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.