Only reinventing the way we do business, may support our efforts in the fight against climate collapse. There is no more space for the linear economy, we must learn how to close the loop by introducing circularity. The first episode of the V4 Voices challenges the traditional business model, by bringing on a new perspective on how to correlate economic with societal & environmental aspects, aiming at causing a positive impact by implementing sustainable business models. One may consider that there is a lack of businesses in the Visegrad 4 countries operating under this framework.