The new UI update on Instagram giving Reels and Shops their own tab made me stop and consider whether my content is being packaged up in the best way for my audience.Short answer is no. I am taking the easiest viable route at the moment automating as much as possible.To improve this I am going to develop a Snap, TikTok/Reels strategy in December after I have onboarded my video editor and social media manager this month.Next actions for you: get specific about where you target audience lives and produce content to go there. Simple but sometimes we need reminding and to check our strategy is doing exactly that.- Dominic