Anne welcomes Heidi Rew, commercial voice actor and co-founder of Atlanta VoiceOver Studio. Heidi shares her journey from radio to voiceover and offers insights on booking jobs and finding success in the industry. The BOSSES emphasize the importance of perseverance and training, highlighting their own experience of steady climbs in the industry. They also discuss the qualities of a good coach and the value of personalized instruction. They advise newcomers to discover their unique voice and niche through training and collecting feedback. The BOSSES share their thoughts on overcoming self-doubt and the importance of perseverance in the voice acting industry. They emphasize the need to uncover personal insecurities and fears in order to succeed in business The BOSSES also discuss the importance of demos, online presence, and easy accessibility for potential clients.

Anne (00:01.142)
Hey everyone, welcome to the V.O. Boss podcast. I'm your host, Anne Ganguzza, and today I am so excited to have very special guest, Heidi Rew, joining us to the show. Hey Heidi, yay! Oh, awesome. So a little bit of information about Heidi for the bosses who are not familiar with her. She started her career on air in radio, but was introduced to voiceover by her coworker who eventually turned into her husband.

Heidi Rew (00:12.922)
Hey, Anne! So glad to be here.

Anne (00:29.922)
She is mainly a commercial voice actor and has voiced national TV commercials for Jiffy Lube, Secrets Resorts, Redfin, Kohl's, Danimals, and Baker's Chocolate, excuse me, and probably many, many more. And about eight years ago, she and her husband started the Atlanta VoiceOver Studio, a training and recording studio. Heidi, thank you so much for being with us today. It's so exciting.

Heidi Rew (00:54.092)
Oh, I am so excited to be here, Ann. And we already talked, Ann already talked, she was our guest on the Atlanta VoiceOver Studio podcast. And it was so good, we had to do a part two, which is the first time that's ever happened. So yes, I'm so excited to be here, Ann.

Anne (01:09.166)
Well, thank you so much. And I'm actually going to just turn around and ask you some of the same questions that you asked me. For those bosses who are not familiar with Atlanta VoiceOver Studio and Heidi, why don't you start off by talking a little bit about yourself and what that journey was like going from radio to VO?

Heidi Rew (01:15.77)
Okay.

Heidi Rew (01:25.654)
Yeah. Yep. I always wanted to go into radio. That was kind of my career goal. And this handsome coworker came in my studio one day and was like, hey, do you do voiceover? Because I could listen to your voice all day. And I know. He always says that's like his one and only line. But it worked. And he told me all about the voiceover industry, kind of got me going.

Anne (01:44.754)
What a line. I love it.

I love it.

Heidi Rew (01:55.554)
And I really did think, oh, this will just be something that I do on the side. And then five, six years after that, things were changing at the radio station. And at that time, then Mike and I were married. And so to find on-air jobs in another city for both of you is really, really almost impossible. And so.

Anne (02:13.527)
Mm-hmm.

Heidi Rew (02:20.19)
things had just changed and Mike was like, why don't you just quit and just do voiceover and on camera stuff full time? And so that's what I did. And there we go.

Anne (02:28.658)
And there you go. Now, when we were talking before, we were discussing about agents, and it took you four years to book a job with your first Atlanta agent. Let's talk about that journey, because I'll tell you, for me, when I started, I'm gonna date myself, I literally, I was working for four years before I even thought.

Heidi Rew (02:36.059)
Mm-hmm.

Heidi Rew (02:39.622)
Yep. Mm-hmm.

Anne (02:53.406)
about an agent because back then we didn't really have like Facebook groups or there was there wasn't a lot of ways to communicate with other people in the industry, which I believe is one of the reasons why you might have started your studio as well to like see people face to face and

Heidi Rew (02:57.088)
Mm-hmm.

Heidi Rew (03:07.075)
Yeah.

Heidi Rew (03:10.734)
Yes, totally, and have that community. Yeah, I had a great agent here in Atlanta. And I would get auditions and everything, and just wouldn't book. And I thought, I really suck at this, obviously. And I would ask my agent, I said, you know, gosh, why?

Anne (03:12.939)
Yeah.

Anne (03:18.091)
Mm-hmm.

Anne (03:22.903)
Mm-hmm.

Heidi Rew (03:30.026)
Richard, it was Richard Hutchison management who's, he's retired at this point, but I said Richard, why haven't you dropped me at this point? You know, and he said Heidi, because you're doing good auditions. It just sometimes takes time. Just keep going, keep going. And I did. And then year five was when I started booking a lot. It's when I booked a national spot that ran three years, gave a sag health insurance for three years.

Anne (03:32.215)
Mm-hmm.

Anne (03:41.91)
Mmm. Mm-hmm.

Anne (03:54.754)
Mm-hmm.

Heidi Rew (03:56.162)
So it was just one of those things where it just took some time. And I had some other clients on the sides from self-marketing and a smaller agency that I was with in Florida. But yeah.

Anne (04:03.817)
Mm-hmm.

Anne (04:07.862)
Now do you think that it had, I mean, was there, was it possible that maybe you were needing feedback? I'm assuming four years your performance, you know, was improved, you know, and that is, takes a lot of resilience sometimes. I mean, I remember my early career as well too, and it was difficult. I mean, when you didn't get feedback or you didn't book, it was kind of like, oh my gosh, now.

Heidi Rew (04:16.995)
Oh yeah.

Heidi Rew (04:21.658)
Yeah.

Heidi Rew (04:24.986)
Mm-hmm.

Anne (04:36.734)
Now what do I do? I mean, do I even belong in this industry? I mean, did you ever run into any of those feelings? Yeah.

Heidi Rew (04:39.154)
Mm-hmm.

Heidi Rew (04:42.794)
Oh gosh, yeah. I mean, I would tell Mike, like, you liar. No, I'm just kidding. Like, what in the world? I don't have a good voice, obviously. But he really was always, he's always been an encourager of mine. But a big part of it was, you know, I was doing radio full time, full time. And also, you know, I was on air, so I was doing like events on the weekend. I mean, it was busy. And so I really.

Anne (04:47.524)
Hahaha! Mm-hmm.

Anne (05:02.187)
Mm-hmm.

Heidi Rew (05:09.322)
voiceover was a side thing. I didn't do the kind of training that I needed to do to get to that level. I was very lucky to even get on with Richard at the very beginning because, I mean, you know, all I had kind of was Mike's training and tutelage. And that is why I say to so many people, too, that, you know, one, you never know how long it's going to take to book, so keep going. But also, right, but also,

Anne (05:11.106)
Mm-hmm.

Anne (05:16.514)
Mm.

Anne (05:24.76)
Mm-hmm.

Anne (05:32.142)
Right? For that overnight success. Mm-hmm.

Heidi Rew (05:36.982)
you do need to train and I, you know, if I had trained more, who knows that four years could have been shortened to a much shorter time frame.

Anne (05:41.559)
Mm-hmm.

Anne (05:45.91)
Well, you know, it's so interesting because, you know, I just was looking at your website again, and your studio offers, gosh, everything. And you have a team of coaches that basically covers every genre. You know, I think anything that anybody ever would want to do in voiceover, you guys cover at your studio. So let's talk about coaching because we had a discussion about it on your podcast. What is it that you feel

Heidi Rew (05:56.08)
Yeah.

Anne (06:17.387)
key qualities or qualifications of a good coach and what you look for your own team and for yourself.

Heidi Rew (06:19.407)
Yeah.

Heidi Rew (06:23.83)
Yeah, well, you know, first of all, one of the things that we really look for is for people that have a heart to teach and that aren't just in there to make extra money or to be known that they really care about the students that they're trying to reach. And then a big part of that is we

Anne (06:33.996)
Mm.

Heidi Rew (06:48.898)
With Atlanta Voice over Studio, we have three values that we run our decisions through and really have just kind of been the compass for our business. And one of those values is grace. And Mike and I define that as meeting people where they're at. And so we always talk about that with the instructors of like, you have no idea where somebody is gonna come in, whether they walk through the door or they appear on the screen.

Anne (07:03.691)
I love that.

Anne (07:12.106)
Yeah.

Heidi Rew (07:14.458)
You know, you have no idea where they're at. And so our goal is to find out where they're at and how do we get them at least one step closer to their goal, if not two steps. But that's the goal. It's like really meeting people where they're at, which was huge during COVID. Like that, oh my gosh, that was so helpful to remember. So those are some of the biggest things and just being able to really personalize the...

Anne (07:23.086)
Mm-hmm.

Anne (07:30.878)
Oh my goodness, yes.

Heidi Rew (07:43.01)
the instruction to each person, which kind of goes with that meeting people where they're at. It's just not everybody responds to the same type of technique or you know what I mean? Like you really have to find what works for that person, you know?

Anne (07:45.205)
Mm. Mm-hmm, mm-hmm.

Anne (07:48.938)
Sure. Yeah.

Anne (07:54.414)
True. Very true.

Anne (08:00.702)
Yeah, and it's very much a personal journey, I think. Because it is a creative journey, and I do feel that that.

Heidi Rew (08:04.868)
Yes.

Anne (08:10.934)
Gosh, everybody reacts to it differently. Everybody learns in a different way. And I know that just from my years of teaching in front of the class, that you do have all different types of students. And I think it's even more important to meet them where they are when you're talking about something as a creative endeavor that is so deeply personal to them. Because any, you know, any...

Heidi Rew (08:20.804)
Mm-hmm.

Heidi Rew (08:28.098)
Yes. Yeah.

Anne (08:34.218)
any frustration or any kind of like, you know, roadblock can be really devastating. And that can, you know, that can affect performance like this. And so I think it's so important that you have teachers who care that I love that, that you have, I mean, that's where I always talk about.

Heidi Rew (08:41.064)
Mm-hmm.

Heidi Rew (08:45.57)
Oh my gosh, yeah. Yes.

Anne (08:54.238)
My students with eLearning, you've got to be that teacher that has a heart that cares. And that's important when you're... It's a journey you're taking these students on. And it's a delicate journey. Yeah.

Heidi Rew (08:58.364)
Mm-hmm, yeah.

Heidi Rew (09:03.962)
Yeah. Yes. Because your voice, that is really important. And there have been some people that come in that have been told certain things about their voice or believed certain things about their voice that are not right or not correct. And to be able to show them, like, hey, you actually have power in your voice. And you thought that maybe you didn't, or you thought that it was.

Anne (09:15.547)
Mm-hmm.

Anne (09:24.438)
Mm.

Anne (09:31.303)
Yeah, yeah.

Heidi Rew (09:33.65)
You know, some of the biggest ones that we've had come through the studio is like I always Was kind of told that I was weak because of the way that I sounded Man that does that does something? Yeah That is hard. So to be able to help them discover that and how do you? How do you find that empowerment through your own voice? You know, that's That's really crucial

Anne (09:42.374)
Mmm. That's a hard, that's hard to take. Yeah, gosh.

Mm-hmm.

Anne (09:56.844)
Mm-hmm.

Yeah, absolutely. So then let's talk a little bit about then as they're on their journey discovering, like where, you know, thinking about where do they feel the most passion or joy or where does their voice fit in the industry? What advice can you give, let's say people just entering in this industry in order to find their niche? And I don't know if like, I think niches can be ever evolving, I don't know about you, but you know.

Heidi Rew (10:15.182)
Mm-hmm.

Heidi Rew (10:23.458)
Yeah.

Heidi Rew (10:27.939)
Oh, 100%. Yeah.

Anne (10:28.994)
How do they discover that? What's your best advice for that?

Heidi Rew (10:32.894)
So one of the things that we do that's really important, but you can do this whether you're working with a private coach or whatever, but we have one of our foundational training is called the Beginner VoiceOver Intensive, and it's a three month thing. It has like this curriculum that goes with it. So one of the weeks that we do, you go into the booth to record and you do just a bunch of different spots that are in different types of tones and specs and everything.

Anne (10:57.719)
Mm-hmm.

Heidi Rew (11:00.022)
And then your class and the instructor will write down what they feel like is your natural three top reads. Just you as yourself and that you can just, as you're speaking, it just comes so naturally. You don't have to push it or force it or anything. And then they also write down descriptions about your voice. So maybe it's like, you know,

Anne (11:09.158)
Mm. Mm-hmm.

Anne (11:17.614)
Sure.

Heidi Rew (11:27.314)
grandfather that always has a funny joke. You know what I mean? Like it's like that warmth caring but also he can be funny and you know what I mean witty. So they write down all that stuff so then that person that comes out of the booth they have all this vocabulary of some of their strengths with their voice right which is kind of just the step one of figuring out like where do I fit you know what is that uniqueness that I can bring to the table.

Anne (11:30.955)
Mm-hmm.

Anne (11:43.571)
Yeah.

Anne (11:50.812)
Mm-hmm.

Heidi Rew (11:55.334)
So you can do that even with like a private coach. They can help you discover that. But another thing that's really important, I think, is just be a collector of data, you know, yourself. And because it's, we forget so quickly when people give us like specific encouragement or things of like, oh, I really love, you know.

Anne (12:08.289)
Yeah.

Anne (12:18.698)
Mm.

Heidi Rew (12:22.294)
the way that you've got that texture in your voice. It kind of feels like a warm blanket or whatever. Anytime somebody says something about your voice, write it down. Collect that data because then you're going to have this whole data set of stuff that you're like, oh, this is me. This is who I am. This is what I can bring to the table. And then when you do that, then you can kind of figure out, okay, what is, what are the specific genres that maybe

Anne (12:25.08)
Mm-hmm.

Anne (12:32.911)
Mmm, great idea.

Anne (12:42.19)
Mm-hmm.

Anne (12:50.379)
Mm-hmm.

Heidi Rew (12:51.627)
that I would fit in the best. So, yeah.

Anne (12:53.214)
Yeah, that would cater to those qualities. Yeah, it's so hard to assess. It's kind of like, I think that's why self-direction is so difficult, right? I mean, you have to assess where you're at by yourself. And I think that I love the fact that you have a whole class where you have other ears involved in the process and other people helping, saying, well, this is what I hear. And it can really help you to help define where your space can be and where your niche can be.

Heidi Rew (13:05.437)
Mm-hmm.

Heidi Rew (13:16.315)
Mm-hmm.

Anne (13:22.826)
and also where you might want to grow. Because I think there are a lot of times somebody will say something about your voice that you didn't expect. Like somebody will say, oh my God, that's a great character. And I'm like, but me? I've never thought about doing character work or animation work or that kind of a thing. So I think that the process with a great coach or another set of ears that can help you.

Heidi Rew (13:22.894)
Yeah. Mm-hmm.

Heidi Rew (13:33.818)
Mmm.

Heidi Rew (13:44.409)
Mm-hmm.

Anne (13:46.382)
to establish that can really help you to grow and then can help you to develop your ear. I think there's a whole science to developing an ear, which is it doesn't, that doesn't happen overnight.

Heidi Rew (13:49.134)
Yes.

Heidi Rew (13:52.63)
Yes. Yeah.

Heidi Rew (13:58.006)
No, I still feel like I'm fine tuning my ear. And as things change, you know what I mean? Like I've grown up learning that polished sound and that polished sound in commercial is just like, so many people don't want the polished sound. And it is so hard to like make sure that I'm hearing the right things, yeah. Cause I wanna default to that, so.

Anne (14:01.01)
Yeah. Oh, right. Yeah.

Anne (14:06.951)
Mm-hmm.

Anne (14:13.866)
Yeah, yeah. Not be perfect. Yeah, yeah.

Yeah, yeah, absolutely. Yeah, that's so interesting. So outside of performance, right, what would you say are key factors for any boss out there in order to grow their business? What sorts of things outside of, of course, keeping their performance, you know, and I say coaching and training all the time, but what else is important for a successful business?

Heidi Rew (14:44.71)
Yeah.

So personally for me, I am all about relationships. That has been one of the things that has helped me create a sustainable full-time voiceover career. It really is. Not only do I seek out relationships and I don't seek them out for like, oh, what can you give me? But I have the mentality of like, give more than you can, more than you get.

Anne (14:51.531)
Mmm.

Anne (15:06.164)
Mm-hmm.

Anne (15:14.375)
Mm-hmm.

Heidi Rew (15:14.682)
But I just think that the more relationships that I have and the more people that I know, the more potential opportunity is gonna come my way, because of people that they work with, people that they know, they like and they trust. And so I am really a big proponent on creating those relationships and maintaining those relationships as best as possible over the longterm. And that has been...

Anne (15:24.502)
Mm. Mm-hmm.

Anne (15:28.415)
Mm-hmm.

Anne (15:38.168)
Mm-hmm.

Yeah.

Heidi Rew (15:41.654)
That has been one of the biggest things that during times where things aren't, I'm not booking as many commercials or whatever, that those clients come back. It's just like, it feels like magic. Yes.

Anne (15:53.098)
right, in those lulls. Because I think the biggest difference, right, in our businesses is that, you know, as opposed to it, because I worked in the corporate world, you know, I expected that paycheck and got that paycheck every other week. And now all of a sudden, we've got, you know, our own business, which, ooh, now we got to hustle. We got to go get that business. We have to nurture those relationships. And we have to sustain, which I think you said the word sustainability, which I really love, because over the years, I mean, my gosh.

Our overnight success, which for me has been how many years? Like 10, something like that. I mean, it's been sticking with it. Talk to me a little bit because you've been in the industry for a long time. What is it that you say, what would you say is key to success in terms of having a career that can continually, I guess, evolve along with the times and be sustained for a long time?

Heidi Rew (16:26.769)
Right.

Heidi Rew (16:30.811)
Yeah.

Heidi Rew (16:46.61)
Mm-hmm. Yeah. So I want to share really quick this, I don't know if you've ever read James Clear's Atomic Habits book. It's so good. But he gives an example of bamboo. And bamboo, if you've ever seen, there's a bamboo forest here in Atlanta that's on this beautiful hike. And it's just so gorgeous. It's so tall and everything. Well, bamboo, when they first are planted, you don't see hardly anything for five years.

Anne (16:55.398)
I have not.

Anne (17:04.96)
Mm-hmm.

Anne (17:15.467)
Mmm.

Heidi Rew (17:15.598)
and then all of a sudden within six weeks, they shoot up like, I don't know how, I'm gonna say 90 feet, that's not true. You can fact check me on that if we have fact check. Anyways, it's something along those lines, very, very tall, in about six weeks. And the reason why is because they develop such a strong root system.

Anne (17:23.607)
That's tall. That's tall.

Anne (17:34.461)
Mmm

Heidi Rew (17:35.314)
that that's what they're doing in that five years. So you don't even see you're like, what's going on? Nothing's going on. And actually a lot is going on so that way they can stay strong for years and years. So that's part of it is, I think, you know, creating a good foundation. But I think the other part and I think this is really true and I don't I can't give anybody a certain like applicable thing to do to discover this. But the problem about.

Anne (17:42.122)
Wow, yeah, I love that.

Heidi Rew (18:04.558)
becoming a voice talent, especially if you're in another, you know, job or whatever, is that it's all on you to do every, you are the business, right? And sometimes the biggest hindrance to growth is ourselves and things that we find ourselves doing, you know. For me, I, one, I want people to like me. I want to do a really good job. Like I don't ever want to not do a good job, obviously.

Anne (18:14.058)
Yeah, yeah, absolutely.

Anne (18:21.07)
Mm-hmm.

Anne (18:32.973)
Mm-hmm.

Heidi Rew (18:34.886)
And I can get really caught up on my performance and it just makes me want to go I'm done. This is too much I want to quit well that has nothing to do with my business. It has nothing to do with numbers It has nothing to do with data. It's all on me my own Insecurities my own you know fears about things so I think that The more that I'm able to uncover things about myself like little hiccups that I put my own way

Anne (18:45.27)
Mmm.

Heidi Rew (19:01.99)
actually the better my business is, you know, and it's just it's easier to not have to face those. I think when you are in another business where there's a lot of other people coming to your aid, you know, and being able to do things and, you know, make up for your weaknesses and everything.

Anne (19:12.147)
Oh yeah, absolutely.

Anne (19:20.01)
You know, it's such a thing when we talk about, you know, having moments of doubt and wanting to give up and wanting to quit. I mean, you know, self-sabotage. I mean, we talk about that quite a bit. I mean, what can you, what's your best advice? What can you say to those bosses out there that are just, they're like frustrated. I, you know, I'm not booking any work. I can't continue to, you know, fund.

Heidi Rew (19:32.486)
Yeah.

Anne (19:47.334)
this career if I'm not making any money at it. Because that just happens quite a bit. I hear that a lot from talent.

Heidi Rew (19:54.83)
Yeah, of course, of course. I heard there's a wonderful psychologist, Angela Duckworth. She's written books and everything. And she said something that I will never forget. And this one thing will help so much. She said, don't quit on a bad day. If you're having a bad day and you want to quit, do not quit on that day. Now, if you have a great day and you just booked a great thing and you still want to quit, OK.

Anne (20:11.906)
Mmm.

Heidi Rew (20:24.39)
Then quit, because you know that it is, it's not the challenges that are coming your way, but it's just the actual job itself. But if it's those challenges and those hard days, push through, because I mean, there are, I still have days like that, and I'm how long into my career? Like, it's crazy. And you think, and I think.

Anne (20:41.578)
Right? Isn't that true? Like, and we've been in this forever, right? And we still have days.

Heidi Rew (20:49.314)
If people looked at it, you're like, but you're making a great full-time income from this job. And there are still days that I want to quit. And I just think, OK, you know what? I don't quit on a bad day. And then also, sometimes I do quit just for the day. You know, I'm like,

Anne (20:54.442)
Mm-hmm.

Anne (21:02.879)
I like that.

Don't quit on a bad day. Yeah, yeah, yeah. Okay, I like that. I'm quitting for the day.

Heidi Rew (21:10.046)
I am, I'm either burnt out or I've got just too much. I need to quit for today. I need to go on a walk. I need to do something else for my mental health. And then tomorrow, jump back in.

Anne (21:12.607)
Mm-hmm.

Anne (21:23.102)
Yeah, I like that. So what are some important tools that you would recommend for voice actors in order to further their career?

Heidi Rew (21:34.822)
So I will say that I have had a CRM since I started, but let me tell you, this CRM is, I mean, it's Google Sheets. Like that was my CRM for years. And I honestly, and yeah, and same, I'm literally right before we got on here, I've been trying.

Anne (21:42.145)
Mmm.

Anne (21:49.334)
Yeah, yeah, yeah. My name is Google, too. That was my CRM. It actually still is. OK. Ha, ha.

Heidi Rew (22:01.382)
to migrate all of my clients over to Voice Over View. Because listen, my system works for me. I get it. The only problem is a search function. I don't like that because I love to be able to go, I don't have a great memory. And so I mean, I just had a session where I booked a job. And the guy was like, hey, Heidi, we worked together years ago on this. And I'm like, ugh.

Anne (22:05.011)
Uh huh, uh huh.

Anne (22:08.992)
Yes.

Mm-hmm.

Heidi Rew (22:28.654)
So I'm typing in word war, you know what I mean? Like who did I, what was this? And I found it, it was fine, and I have all my notes there, but I really do need to be able to quickly search things. Because two, if you've been in this business, you probably are the same way for a long time. The people that are at one company that you worked with years ago, they may be at a completely different company. And so you need to be able to reference things and search things.

Anne (22:29.559)
Yeah, yeah, yeah. Oh gosh, yeah.

Anne (22:40.162)
quickly get to it. Mm-hmm.

Anne (22:50.122)
Yeah, yeah, mm-hmm.

Heidi Rew (22:56.618)
So that CRM says no matter what you do, have a way to track your clients. Have a way to track your clients. And don't get frustrated if it's not perfect or whatever, but just start doing it. Start putting those notes in there. Because again, relationships, that's so big. And if you get to the point where you're booking a ton, it's really hard to keep track. I know it sounds so weird, but it's just like, I can't.

Anne (23:03.263)
Yeah, that's yeah.

Anne (23:22.592)
Yeah.

Heidi Rew (23:23.138)
Remember this the guy that I was talking to about his kids softball game that weekend that I would love to mention to him You know in the follow-up email And so you really so that's that would be my first tool for sure and then the second tool to be honest with you and I would say maybe you can't do this at the very beginning of your career, but a bookkeeper

Anne (23:29.558)
Mm-hmm.

Anne (23:49.338)
Oh gosh, I'm right there with you. Right there with you. I say over and over again, my accountant is the best investment I ever made in my business. Yep. Mm-hmm.

Heidi Rew (23:53.422)
I mean, and I-

Heidi Rew (23:59.126)
100% I agree. I agree. I mean, I, when I was learning QuickBooks, I mean, I remember crying at the table in front of my CPA and accountant, like I was like, I just, I didn't make, make it make sense, you know. It was so, so hard. And so it is, oh my gosh.

Anne (24:08.862)
Oh god, I know.

Anne (24:19.486)
And it's tedious too. It's not, if it doesn't bring you joy, outsource it. That's what I say. Ha ha.

Heidi Rew (24:25.63)
And do you like reconciling? Because I hate it. I hate it and it is the easiest thing. It's like, come on.

Anne (24:28.174)
No, I hate it. I hate it with a passion, but my accountant loves it. I mean, that's why they're an accountant for a career. They love numbers, for the most part. Yeah, I can't stand it. Yeah.

Heidi Rew (24:35.522)
Exactly. Oh my gosh. I hate it. I would just dread it. I would put it off and then all of a sudden at the end of the year I have to reconcile like months and I'm like okay.

Anne (24:45.218)
And I've had my accountant, I want to say, for a good eight years or so. She knows me so well. She knows my business so well, which is really wonderful. And she's not anywhere near me. So we use QuickBooks online. And literally, the two of us can meet once a week or every other week.

Heidi Rew (24:49.654)
Mm-hmm.

Heidi Rew (24:57.922)
Yeah.

Anne (25:02.13)
to kind of go over things and she can generate numbers for me. She does my taxes. I mean my taxes I don't even have to prep anything. That's the cool thing is that you know before it was like Oh my god tax season was just you know the end of the year would come and I'd be like Oh god, I've got to get everything together And I've got to somehow figure out how to do and QuickBooks keeps updating and you know It's like trying to make things simpler, but I don't like it and so it's just like I don't want to spend time Yes

Heidi Rew (25:09.186)
Right.

Heidi Rew (25:17.529)
Yeah.

Heidi Rew (25:25.654)
Yeah. So what we're saying is don't quit on a bad day or on tax day because it can get better.

Anne (25:32.062)
Yes, or on tax day. I can't tell you though how wonderful it was to have taxes done, you know, so.

Quickly, I mean, literally, I just said, hey, it's April. Are we all set? She goes, yeah, I'll have your numbers tomorrow. Literally, it was like, oh, god, I didn't have to really organize anything. Every time I would get something in the mail, my forms, I would just forward them to her. She had it, and it was just, boom, she was able to do it. And it was wonderful. So those are some good business tools, a CRM and an accountant. Anything else? What about, let's talk about,

Heidi Rew (25:40.728)
Yeah.

Heidi Rew (25:51.492)
Yeah.

Heidi Rew (26:02.906)
Yes. Yeah.

Anne (26:10.364)
What about demos? I mean, I consider a demo a portfolio of your product, and your product is your voice. Let's talk about demos. How important are they these days? There's been some discussion out there about how important really is the demo. I mean, isn't the audition more important? What do you think?

Heidi Rew (26:11.252)
Yeah.

Heidi Rew (26:16.182)
Yes. Yeah. Let's talk about.

Heidi Rew (26:22.734)
Mm-hmm.

Yeah. I mean, I think that the demo is still important for a lot of different reasons. I mean, one, if you do want to get on with an agent, you need a good demo. And it needs to be really, really good.

Anne (26:38.518)
Yeah, kinda need a demo.

Because you can't audition at every second of the day. And your demo is kind of there as the representative voice of you when you're not available to audition at the very second that a client might want to hear your voice.

Heidi Rew (26:45.187)
right.

Heidi Rew (26:50.342)
Right. Yeah. Plus, I think that being able to be ready for a demo, and I'm speaking more, I will say I'm not an expert on a lot of the demos, but commercial demo, you know, we do at Atlanta VoiceOver Studio. We let everybody else do all the other stuff. But also, that's kind of your way of going, I'm ready to do this. Like, as a talent, I feel like when

Anne (27:06.647)
Mm-hmm.

Anne (27:16.63)
Mm-hmm, mm-hmm.

Heidi Rew (27:21.426)
to do a commercial demo, then it also shows to you, like you need to be able to, it's kind of like just showing your work, like I'm ready, look, and here's what I can do, yeah. You know, we, so we actually, we used to have like a long wait list for our demos, and now we hardly, we don't have a wait list, and part of it is because we put all these like barriers for people.

Anne (27:29.598)
Yeah, yeah. Mm-hmm. Here's my work, yeah.

Anne (27:40.279)
Mm-hmm.

Heidi Rew (27:46.394)
before they did their demo. So I think people are scared. They're like, oh gosh, there's a lot of work to get to that. But we're like, well, you know what? That's fine. We're not out to be a demo factory.

Anne (27:48.125)
Mmm.

Anne (27:55.606)
Well, I kind of really respect that because, you know what I mean? It's one of those things where nobody will ever come and say, well, you guys are just a demo mill. And that there are prerequisites. I mean, I always put a big, huge disclaimer saying, I'm not gonna produce a demo if you're not ready because you need to be able to replicate that sound. I mean, and so I do feel demos are an important tool.

Heidi Rew (28:04.974)
No.

Heidi Rew (28:09.185)
Mm-hmm.

Heidi Rew (28:14.455)
Right.

Heidi Rew (28:19.042)
Yeah, 100%. Yeah. Yep.

Heidi Rew (28:25.488)
Yes.

Anne (28:25.99)
for a business. What else? What about, I mean, I feel like every voice actor needs to have an online presence. Website slash social media slash...

Heidi Rew (28:32.994)
I 100% agree with that. Yes, you need to have a website. So with Atlanta Voice Over Studio, we have these industry pro workouts where we'll bring in agents or creative directors or casting directors or whatever. I've had several people that have been our industry pro that have said, you know what? We wanted to book somebody.

Anne (28:45.329)
Mm-hmm.

Heidi Rew (28:55.586)
We couldn't find them. Or they're like, I love this voice, and then we couldn't find them. They had no website. We couldn't search for them. You need to be searchable these days. You need to be searchable.

Anne (28:57.402)
Ah, interesting. Mm-hmm, yeah. Mm-hmm. That's a wonderful, yeah, I love that you brought that up because I mean, I host workouts as well with agents and casting directors and yeah, an online presence, a website, and a way to get to your demo or a sample that can be downloaded and passed around.

Heidi Rew (29:20.23)
Yes. Yeah.

Anne (29:23.73)
I think I can't tell you the amount of times I've gone to a website and you can't download their demo or there's not an easy way to get in touch with them. Like where's the contact information or there's a form somebody has to fill out. And I'm like I just really give me an email address or a phone number or you know so that I can I can get in touch quickly because you don't want to make it too hard for somebody to get in touch with you and everything. But I'm afraid to maybe post my phone number to for spam. I'm like really? Like I mean you're a business. You're a business.

Heidi Rew (29:32.203)
Yes.

Heidi Rew (29:38.312)
I know, yeah.

Heidi Rew (29:44.343)
Right.

Heidi Rew (29:50.706)
I have my number, phone number up there, I know. I agree, I agree. Yeah.

Anne (29:54.826)
a phone number or some way to get in touch with you. I mean, I will say that I literally, this is on a personal note, there have been some vendors, some very large vendors that have foregone phone support and gone completely digital where they'll have like a chat bot on their website, which I think is fine. But when you've got those problems or those questions, or you need to contact them for, you know, something that isn't covered by their chat bot,

Heidi Rew (30:09.873)
Hmm.

Heidi Rew (30:17.967)
Mm-hmm.

Heidi Rew (30:23.247)
Yeah.

Anne (30:24.31)
Being able to contact somebody either in a Zoom, a video meeting or a phone call is really, really helpful. And a lot of companies I know to save money have foregone that tech support or that phone support. And I will say right now, I don't know if that's gonna last very long because there are always those conditions where people need to get in touch with you, like quickly.

Heidi Rew (30:31.776)
Yeah.

Heidi Rew (30:39.067)
Hmm.

Heidi Rew (30:49.154)
Yeah. And this is for vendors. No voice talent have done it, right? Or.

Anne (30:52.96)
Yeah.

Well, I always, I mean, I make sure that people can get in touch with me in any which way. I'm like, here's my email, here's a phone number, here's a Zoom link, here's a Source Connect link, here's an IPDTL link. Go ahead, get in touch with me. And I deal with spam. Yeah, I deal with spam, you know, and it's just, it's just it. I mean, there's lots of spam protection filters in place. So for me, I would rather have somebody be able to get in touch with me because gosh, they might want to hire me. But.

Heidi Rew (30:58.926)
Right. Yeah. I agree.

Heidi Rew (31:08.546)
I know. I even put it on my social accounts too.

Heidi Rew (31:14.358)
Yep. Mm-hmm. Yep.

Heidi Rew (31:20.218)
Yeah, of course. Do you think that it matters what type of genre you're into? Because I know commercials, I mean, they move so fast. I lost a job just the other weekend because I couldn't do it. I literally had Lasik surgery, so I couldn't get it done. But they needed it right then and there. And I couldn't do it. But I couldn't do it.

Anne (31:30.391)
They do.

Oh, all the time, because you can't respond in time. Mm-hmm.

Anne (31:40.698)
Yeah, yeah.

Anne (31:45.854)
Yeah, absolutely, absolutely. Well, I know if I can't contact somebody, if they don't get back to me right away, I'm like, well, fine, I guess you don't want the work. I mean, sure, you don't want my business, that's fine. I'll just go find somebody that does. So, gosh, so what's next for you and the Atlanta VoiceOver Studio? What's in your future?

Heidi Rew (31:47.822)
So that's another reason why I'm like my phone numbers everywhere and

Heidi Rew (32:01.102)
Yeah. Yep.

Heidi Rew (32:07.954)
Gosh, honestly, some potentially big changes. But not, yeah, I don't even know if it's, so the place that we rent, the lease is up in October. And our original plan was to buy something. There's just not a lot available in Atlanta right now that's the size that we need. And

Anne (32:15.905)
Ooh, sounds exciting.

Anne (32:24.322)
Mm-hmm.

Anne (32:34.064)
Mm-hmm.

Heidi Rew (32:36.534)
and stuff so we'll probably move spaces. So that's a big thing, that'll be a move in October. And yeah, so I don't know, we're gonna have to change some things. To be honest with you, the studio has been wonderful, it's grown so much. I mean, we're about to celebrate eight years this summer, which is crazy.

Anne (32:42.117)
Ooh, that's a big thing.

Anne (32:56.622)
Mm-hmm. Wow, that's fantastic.

Heidi Rew (33:02.198)
But it's been a lot on Mike and I. So it may even be changes of like we fine tune things or we shrink some of the things that we offer, to be honest with you, because it's a lot of work on our part. And we try and take the weekends off, but you know, we don't take a paycheck either from the studio. And so that's been like, ugh. Yeah, I know you do. I know.

Anne (33:04.579)
Mm-hmm.

Anne (33:09.403)
Mm-hmm.

Anne (33:14.034)
Yeah. Do you have a day off?

Anne (33:19.314)
Okay, yeah. Yeah, yeah, yeah. Well, I'll tell you what is funny. I don't have a studio and I work six and a half days a week. So, and I really try not to because you're right. I think for my own creative mindset and health, it's important to have that refresh time. So.

Heidi Rew (33:32.964)
Yeah.

I know. Well, and let me ask you this too, because this is something that I think we've experienced is like we, Mike and I love to give to people. And that's been the thing with Atlanta VoiceOver Studio, but if you keep giving and giving and giving, it's really easy to get burned out. And you're just like, I...

Anne (33:43.8)
Mm-hmm.

Anne (33:54.95)
Yeah, it is. It is.

Heidi Rew (33:57.03)
wasn't able to fill up and we recognize that too with like it like COVID was really hard going through all of that and then coming out of it and yeah I you know it yeah.

Anne (34:05.281)
Yeah.

It is hard, it is hard. And I know I did that with Vio Peeps for a long, long time. I mean, you give, you give, you give. Vio Boss, this podcast is one of those, I wanted to give back. And if you're not careful, it will burn you out. It is one of those things. And I thought, well, maybe I'll give up the Vio Peeps and it'll just be Vio Boss. And I couldn't do that, because I don't know, I liked my bird, I liked my little Peeps bird. And I love my Vio Boss. And I, so.

Heidi Rew (34:17.722)
Hmm.

Heidi Rew (34:22.331)
Yeah.

Heidi Rew (34:30.307)
I know.

Well, and we like to give. Yeah, it's not, yeah, it's not gonna stop, but it is a tricky thing to try and find that balance of like, how do I fill back up myself so I can give to other people, so.

Anne (34:39.322)
Yeah, it is. It's yes to navigate. Yes.

Well, absolutely. Well, you guys have just been amazing and you're just an icon in Atlanta there. And it was so wonderful to actually get the opportunity to have you on the show because you guys are bosses and you are a boss. So, yeah, thank you so much. And we really appreciate you sharing your nuggets of wisdom.

Heidi Rew (34:51.402)
Uh...

Heidi Rew (34:59.05)
I know. Oh.

Anne (35:17.406)
when you have self doubts. Because that really means a lot to people out there that think, gosh, she must have it all, because she's been doing it forever. And it really helps to know that we're not alone out there. And so I appreciate your transparency. So, yes.

Heidi Rew (35:19.026)
Mm-hmm.

Heidi Rew (35:25.188)
Mm-mm. No.

Heidi Rew (35:29.476)
Yeah.

Heidi Rew (35:33.146)
Yeah, thank you so much for having me on, and thank you, VO Bosses, for letting me be with you in this moment.

Anne (35:39.314)
Yay, yay, awesome. All right guys, a big shout out to our sponsor, IPDTL. You too can connect and network like Heidi and I. Find out more at ipdtl.com. You guys have an amazing week and we'll see you next week.