The future is always uncertain. With the United States election imminent, on top of everything else that has happened in 2020, we’re all thinking about the future right now. Or it might be more accurate to say that a lot of us are worrying about the future.

In this episode of Wavepoint Found, we’re going to try giving all that thinking and worrying about the future more perspective and purpose.

We’re going to start by talking about how businesses can think about and use the future in a way that lets them take action. Empowers their teams, Frees them, instead of limiting them.

Vision and action together is how we shape the future into what we want it to be. Taking a side even if it’s polarizing might be the best way to navigate change and make sure you find yourself confidently positioned for what’s to come.

Episode Topics:

1. What businesses and brands are up against with the impending election and social pressure
   
2. Why loss aversion and the fear of failure is such a big problem in making smart decisions about the future, and what to do about it
   
3. How to illustrate the cost of doing nothing in ways everyone can get behind
   
4. Why your people and the way they feel about your company are still your most important and most often overlooked asset
   
5. Why looking farther into the future is how you can take more decisive action today
   
6. How to use identity and foresight to turn down the noise and tune in to that matters to you
   
   
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Podcast produced by Vesy Ivanova and Steve Hurst at Found Brand Agency
foundbrandagency.com

In partnership with Christian Crews at Wavepoint
wavepoint.net

Engineering and production assistance by Stuart Leach and Zoe Georgulas
Original score by Richard Carpenter of Austin, Texas