Lori Asbury, founder and CEO of CMOco, joins Chris to explore her exciting career and entrepreneurial journey. Lori shares her journey from a journalist to a seasoned marketing executive at HGTV and, eventually, to launching her successful marketing agency. She discusses the nuances of building a business in a highly competitive industry, her strategies for embracing digital marketing innovations, and the challenges and rewards of rebranding her company. 

Lori also shares how CMOco has helped local businesses and large organizations like the Great Smoky Mountain National Park and LCUB navigate complex marketing landscapes. Tune in for an episode packed with valuable lessons on resilience, strategic marketing, and the transformative power of digital technology in today’s business world.

Show Highlights:

(00:00) - Introduction to the Episode and Lori Asbury, President & CEO of CMOco

(02:28) - Lori’s background and what made her start CMOco

(05:42) - Lori’s experience moving to Knoxville and working at HGTV

(09:11) - Lori shares losing her job at HGTV and starting CMOco

(11:05) - The moment of validation for CMOco

(13:53) - CMOco’s diverse clientele and their impact 

(17:45) - Examples of CMOco’s diverse clientele and their impact 

(22:21) - The growth and evolution of CMOco over 14 years

(32:57) - CMOco’s recent rebranding strategies and the rationale behind it

(34:54) - The advancements in digital advertising and its benefits

(44:17) - Exploring AI's role in modern marketing strategies

(48:37) - Lori shares her favorite brand

(51:30) - Closing remarks and where to find Lori  

About Lori: 

Lori Asbury is a seasoned leader with over 25 years of experience in senior-level management and strategic brand development, notably growing billion-dollar brands like HGTV, Fox Television Stations, Inc., and CBS Television Stations, Inc. With expertise in crafting and executing comprehensive marketing, digital marketing, advertising, and public relations campaigns, Lori effectively enhances business operations and develops new revenue-generating brand extensions. She holds an MBA from Cornell University and a BA in Journalism from the University of Oklahoma. Passionate about equestrian sports, Lori enjoys competing in horse shows and is a devoted fan of Oklahoma University sports.

 Links Referenced:

CMOco: https://cmoco.com/lori-asbury/

CMOco on LinkedIn: https://www.linkedin.com/company/cmoco/

Lori on LinkedIn: https://www.linkedin.com/in/loriterwellasbury/