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Fundraising and Investing in startups is very much like dating. You don't want to have dinner (an intro Zoom meeting) and then go immediately to bed (sign the term sheet). You want to know your date (Investor), figure out if you are more or less compatible, share the same interests, and are willing to begin a long-term relationship. It may not always end up the way you imagined or wanted, but I think this is a GREAT Insight I got from my recent chat with Tomer from Flori VC.

As I reflect on my own dating life, I can definitely make a parallel on how the typical way to screw up a date is. Being too needy is a big turn-off. Another red flag is not being open to questions and willing to receive feedback. Being arrogant and not acknowledging the potential risks of the business or your flaws as a founder/individual is not really conducive to a second date. That said, you ARE Selling yourself when you are going on a date (pitching to investors). You must be CONFIDENT, RELIANT, and CONVINCING. You also need to present a challenge: “I’m also considering you as a (business) partner, and I also need to be sold on the idea that you are a potential match for me (an investor I want to have on my cap table)”.

In our industry, we could easily picture SBF as the “Tinder Swindler” of the Crypto Investment world, and the FTX collapse as that really enticing short-term date that ended up really bad and we ended up regretting. Some investors went as far as marrying Sam in investment terms. It is natural to assume that Investors small and large have been traumatized by the FTX Debacle, and are now hesitant to open up again to romantic flings with exciting new Web3 narratives.

In our latest episode of the Web3 Creators Podcast, I had the pleasure to chat with Tomer at Flori Ventures, and while we haven’t yet scheduled a second date, we surely hit it off on this first episode!

Tomer gives us some very valuable insights not how to become a VC investor, and how he views the world of investing (The whole concept of pitching as a dating came from one of his answers during the podcast) and he even goes as far as delivering the key steps to follow for Web3 founders when pitching investors.

Don’t let your next investors go cold or ghost you without

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All of our videos are for educational purposes only and consist only of personal opinions. Please make sure to do your own research. Never take anything said in these videos for financial guidance.NONE of our videos ARE financial advice.

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