Beebe Healthcare's marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people living, working, or visiting their area.

Christina shares how she and Beebe’s CEO Dr. David Tam use a top-down method of communicating clearly and supporting both staff and patients. She says, “We make sure that our caregivers are taken care of because we need them to be there for our community.”

We talk about issues facing most hospitals today such as connecting with patients and ramping up safety procedures all while managing budget shortfalls during this episode of “What Did You Learn?”