There are few topics that can get AJ and Steve riled up a bit... but the marketing of the KKK and the selling of hate - at the expense of millions of black and brown people being killed... is a surefire way to ruffle feathers.

In this episode, we pull the covers back on the KKK, their stronghold in Atlanta (which was KKK Ground Zero) and how PR and publicity along with the racist fabrics woven into America was the perfect combination for what has been a thorn in the sides of black and brown people for over a century.

This controversial book shed light in ways we never imagined.

It's definitely worth the read, especially in today's politically charged climate where the GOP has openly embraced hate as a tactic.

Selling Hate by Dale Laackman is definitely intriguing - to put it lightly.