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What’s Treading with Tire ReviewEpisodes
Babcox Media
What’s Treading with Tire Review
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Take a look at the next vehicle that rolls into one of your bays. If it was manufactured in the past 5-10 years, I'm willing to bet you'll be able to pick out a sensor or two staring back at you rather quickly. However, there's a significant ga
The EV tire sector is red-hot – and for good reason. Kelley Blue Book reported there were 1.2 million EVs added to the car parc in the U.S. in 2023, bringing the market share of these vehicles to 7.6%. S&P tells us that in the U.S., 2024 and 20
How long have we been talking about the technician shortage now? Too long. It's been an issue for nearly every shop owner I've ever spoken to and seems to have taken hold of the industry around the time Moses was handed the 10 Commandments. We
I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have neve
Ask anyone in business long enough to find success and they'll likely tell you that relationships got them there. Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate s
Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding int
They say that 10,000 hours of practice will make you an expert at whatever task you've set your mind to. If that's the case, what does 120 years of practice make you? (That's 1,051,000 hours, for the record).In 2023, Continental marked its 120
Succeeding as an independent tire dealer isn't ever a "copy and paste" operation. What works for the dealer down the street isn't necessarily going to work for you, and what works for you may not work for a dealer selling the same tires halfway
Commercial tire dealers had their hands full in 2023, dealing with supply chain disruptions, fluctuating raw material costs and oversupply leading to less-than-stellar sales numbers around the country. The good news is that things are already l
What does "leveling up" your tire business in 2024 mean? It's an easy question to write off while your bays are filling up, or when your phones are ringing off the hook, or when a shipping delay stops an important order from arriving on time, o
A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all
In only the past year or so, AI has opened a Pandora's box of opportunities to better care for customers and their vehicles – so much so that today's consumer has unlocked a new level of knowledge surrounding all aspects of maintenance.Here's a
It's hard to think of many places where electrified and autonomous vehicles are more welcome than underground. Large mining outfits depend on the advantages these attributes offer – mainly zero emissions and keeping drivers out of harm's way, r
Jared Kugel, the CEO of online tire retailer Tire Agent, made waves in the tire industry last August when the business appeared on Inc.'s 5000 list of the fastest-growing startups. Kugel says the accolades are due in large part to the company's
In August, Linglong Tire established a new subsidiary, Linglong North America Sales, headquartered in Palm Beach Gardens, Florida. The company appointed industry veteran Geoff Doster as the president of this newly established entity. Now, with
Rolling resistance, durability and overall comfort all play a huge role in tire design, but these characteristics are under a bright-hot spotlight in the context of electric vehicle tires. That's why Nokian Tyres recently revealed its "Electric
In September, Bridgestone Americas released its new Potenza Sport all-season UHP tire. As with many UHP tire offerings, the company says the tire is targeted toward consumers who are enthusiastic about driving their sporty performance vehicles,
When you think of your shop's most valuable assets, what comes to mind? Perhaps it's expensive shop equipment or the price that comes with employing skilled technicians. These are great answers, but the experts from Torqata, a data analytics so
If you support your community, it’s going to come back around to your business. It's a simple mantra, but sticking to it has worked wonders for Black's Tire & Auto Service.Today, the business stands 55 Black’s Tire & Auto Service tire and vehic
Reading the tea leaves is never simple for an OTR tire dealer. With the market so closely tied to typically cyclical industries like construction, mining, agriculture and forestry, many OTR tire dealers will tell you they've experienced their f
Over the last few years, Wegmann Automotive has found diversification to be a huge boon for business, whether that comes from various wheel weights options or the acquisition of Alligator TPMS in 2019."I think everybody's always looking for way
There are four particular American tire shops where the shop floor looks quite a bit different than what you might be used to. Two enormous robotic arms are lifting 80-pound tires with ease, waltzing to an orchestra or shop sounds as they chang
Kumho Tire recently launched the Solus TA51a tire, a grand touring all-season tire that consolidates two products into one. Kumho has also been simplifying other product lines as well; According to Shawn Denlein, president of sales and marketin
When your Average Joe or Jane hears the word Continental, what do think first comes to mind? A hotel breakfast? An airline? Plate tectonics? In large part thanks to Brian Beierwaltes, senior manager of marketing at Continental, many consumers o
A cloud of smoke arises from the GT Radial Champiro SX2 RS tires as Formula Drift Driver Odi Bakchis brakes to a halt. The tires are hot and worn after a few laps drifting, but they’ve kept Odi on the track for the full afternoon. So, what does
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