In this special episode, I'm going to share valuable insights on crafting impactful stories that captivate listeners and achieve the results you're seeking.
Sponsor Message: This episode of When Science Speaks is sponsored by OneSkin, a company led by PhD scientists committed to revolutionizing skin aging. OneSkin has patented the first peptide (protein building block) that reverses skin aging at the molecular level. Listeners can get a special 15% discount on any OneSkin product. Simply visit oneskin.co, use promo code Science15 at checkout, and take advantage of this exclusive offer.
Episode Highlights:
Importance of Storytelling in Science Communication:
Keys to Telling an Impactful Story
b) Utilize "The Motown Method":
c) Reward Your Reader:
Avoid the Unsung Hero Trap:
Non-linear Storytelling:
Understanding Stakeholder Assessment:
Conclusion: Crafting impactful stories requires a deep understanding of your audience, their interests, and the art of storytelling itself. By focusing on the story listener, utilizing The Motown Method, rewarding your readers, avoiding The Unsung Hero trap, and adopting non-linear storytelling, you can captivate your audience and achieve your desired impact. Tune in to future episodes of When Science Speaks for more insights and inspiration.
Resources mentioned in the episode
Special 15% off discount on your OneSkin purchase for When Science Speaks listeners. Visit oneskin.co and use the promo code Science15 at checkout to take advantage of this exclusive offer.
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