Whether internally or externally, corporate branding involves understanding brand identity and how to connect the parent brand and sub-brands to make long-lasting connections with consumers.

Advertising Without Cookies - Effects on Privacy Explained

Jun 22nd, 2021 25m 57s

Users are demanding greater privacy and transparency, including choice and control, over how their personal data is used. This episode for consumers and marketers explains the origin of cookies and why a cookie-less world will impact everyone.

Programmatic Advertising Explained

Jun 16th, 2021 23m 1s

Programmatic ad buying is software used to buy digital advertising. Programmatic buying uses machines and algorithms to purchase display space across multiple platforms at reduced rates. We’ll tell you why this is an effective use of your marke

How to Know If Your Marketing Agency Is Any Good

Mar 23rd, 2021 25m 49s

The most frequent questions we get are, “is my marketing agency any good” and “how do I know if it’s working?” In this episode we walk you through the ins and outs of hiring a marketing agency to promote your business.

Marketing Platforms – Where You Can Promote Your Business

Mar 16th, 2021 25m 27s

There are so many more options than marketing only on digital when you’re looking to promote your business and attract more customers. In this episode, we talk about the many choices you have to sell your product or service beyond digital.

How to Plan Your Advertising and Maximize Your Budget

Mar 10th, 2021 33m 36s

To successfully reach new customers and save money, you’ll want to understand how to lay out an advertising plan. Learn all about media buying and what it means to create advertising that works and Wicked Bionic successfully plans media for our

Meet Entrepreneur Lori Lippincott, Founder of Leashes By Lori

Feb 2nd, 2021 37m 2s

Listen to Leashes by Lori Founder Lori Lippincott talk about how her passion for dogs lead her to launch a new business in 2020. Hear Carlos and Dana share marketing and growth strategy tips with Lori on how to take her customized dog leash bus

Resources Available for Small Business with Bank Exec Mark Morales

Jan 26th, 2021 24m 11s

VP, SBA Loan Specialist at City National Bank and Co-owner of Charles Jacobsen, Inc, Mark Morales is a champion for small businesses and an advocate and representative for diverse business owners in the LGBT community. Learn how Mark helps smal

Marketing Luminaries: How to Use Promotional Products To Get Business with Robin Richter

Dec 15th, 2020 21m 11s

Robin Richter CEO, Wearable Imaging, a 29-year promotional products business and Best Selling author of The Golf Course Millionaire. Robin’s take on how to wow your customers and use tools like playing golf to develop those key business relatio

Marketing Luminaries: Marianne Ellis on Innovative Ways to Develop New Business

Dec 1st, 2020 19m 59s

CEO and Co-founder CEO Success Community has over 25 years of experience working with the world's biggest advertising agencies and brands. Marianne shares the inside scoop on bringing in new business by developing strategic relationships, innov

Accessibility, Disability and Branding

Nov 3rd, 2020 20m 36s

One in four adults in the US have some form of disability. Therefore, it is essential to consider accessibility when developing your brand, marketing and communications as well as the tools you utilize to distribute your advertising. Join us a

Disability and Accessibility in Marketing

Nov 3rd, 2020 20m 36s

Social Monster: The Social Dilemma

Oct 28th, 2020 25m 29s

The Social Dilemma is one of Netflix's most popular documentaries right now. It deals with the attitudes inside of big tech companies towards our personal data and how it is used. It also talk about the shifts in how it was intended to be used

The Social Dilemma and You

Oct 28th, 2020 25m 29s

Marketing Luminaries: Lauren Skinner (Los Angeles Public Library) on Communicating Public Services

Oct 21st, 2020 20m

Lauren Skinner, Communications Director in the Public Relations and Marketing Office at the Los Angeles Public Library, shares her passion for marketing public services and the unique experiences that led her to work in the government sector. T

New Series! Marketing Luminaries. With guest: Nicole Sabatini, VP of B2B Marketing at Hulu

Sep 29th, 2020 27m 28s

Our new series, "Marketing Luminaries," delves into not only the lives of people we admire in the industry but into types of innovative ways to market your business. In this first episode of the series, we explore B2B marketing with the powerho

Funding and Empowering Women Owned and Led Businesses with Catherine Gray

Sep 22nd, 2020 23m 31s

Women-founded companies in First Round Capital’s portfolio outperformed companies founded by men by 63%. Private tech companies led by women achieve a 35% higher ROI. Investing in women-owned and women-led companies seems like a no-brainer, the

What would you do if you knew when a customer visits a competitor?

Aug 24th, 2020 17m 8s

Real-time marketing is happening now. Knowing when a potential customer is at, near, or frequenting a competitor's business is a unique strategic opportunity to reach them when they're deciding to purchase.

Marketing the Census in 2020

Aug 18th, 2020 22m 3s

Any campaign presents challenges. Social issue campaigns are perfect examples of challenging expectations and perceptions. Today we cover how to overcome established perceptions about your brand to deliver its message effectively.

Census 2020: Challenging Perceptions to Deliver an Important Message

Aug 18th, 2020 22m 3s

Taking Advantage of Innovative Advertising Opportunities

Aug 4th, 2020 13m 8s

Stay abreast of new advertising opportunities and platforms, enabling self-serve tools to help your audience. Cut through the noise of your competitors by innovating and leveraging advertising platforms that reach your audience when they're eng

TikTok, Byte, Reels, YouTube and Snapchat - The Who's Who of Creative Video Content Platforms

Jul 28th, 2020 27m 51s

It's the Who's Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with s

Developing Effective Content & Influencer Partnerships with Corporate Coach, Lia Haberman

Jul 21st, 2020 23m 25s

Lia Haberman, Adjunct Professor at UCLA, Content Expert and Corporate Coach, joins us for a conversation on creating an effective content strategy for your business and identifying and working with influencers to get your message out there and

Why Marketing is Confused with Sales

Jul 14th, 2020 22m 55s

Marketing is about perception, branding as part of marketing is about uniqueness and recall. Advertising is about sharing the perception in a way that connects and resonates where sales is all about converting people once that perception is est

How Compass Changed the Face of Real Estate

Jul 9th, 2020 21m 51s

Compass Real Estate Sales Manager Denise Freed joins us to discuss branding and the creative marketing tactics that have made the difference at Compass.