Welcome to Word Magic, the podcast that explores how the words we choose can declare and create our world, our work, and our worth.

I'm Elena Lipson, your host, and believer in the power of resonance over grammar. I’m a mom, wife of 20+ years, and a copywriter with 17 years of experience in the online marketing space, I've witnessed firsthand the power of well-chosen words to create and connect, both in our personal lives and in marketing.But it's not just the words themselves that matter; it's also the energy behind them. Let's PLAY!