Today, Tim talks to Ken Paskins, the CEO of ShiftSpot, who offers an illuminating perspective on managing a business and catalyzing substantial growth within it. Drawing parallels between the strategic shuffling of top operators in SEAL teams and fostering strong middle management, Ken underscores the idea that growth through people is a fundamental business tenet. He candidly shares early setbacks faced by Shiftspot and the importance of cultivating a business support system that aligns with the company's goals. His journey provides a roadmap for entrepreneurs to navigate the complex terrain of audience engagement and resilient business development.

Who is Ken Paskins?

Ken Paskins is the Founder of GCE Strategic Consulting and The Shift Spot™. He has a wealth of experience in leadership, including operations, sales, acquisitions, strategic planning, and P&L management (up to $500M) while leading teams north of 400+ people across North America and Europe for Fortune 100 companies such as Oracle. 

Ken grew up in Noblesville, Indiana, and graduated from Purdue University. He watched his father and grandfather try to make businesses work while learning on the job, and not having the experience needed to truly know how to run a successful business, so he decided there had to be a better way and worked his way up the corporate ladder learning the skills needed to run a business the right way.

Ken has been a fractional COO for over 3 decades, helping companies from pre-revenue to $50M. His clients include HVAC, accounting firms, legal practices, software companies, etc. Additionally, he has experience in PE, VC (including Sequoia) and M&A.

Connect with Ken:

Website 1: https://www.facebook.com/TheShiftSpot

Website 2: http://www.gcestrategicconsulting.com/ 

LinkedIn: https://www.linkedin.com/in/kenpaskins/ 

Email: ken@gcestrategicconsulting.com

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In This Episode:
(0:36) The good note
(3:26) What didn't go well
(8:28) Leadership and accidental entrepreneurs
(12:04) Organizing the jam room
(14:05) The importance of fitness
(19:10) Finding clients
(22:21) Getting referrals
(23:55) Building your team and delegating
(27:47) Ken's guest solo
(28:32) Target market
(32:56) How to connect with Ken
(34:05) Outro