This week, I created a new position in my company and hired a candidate for the role. They’re on a 90 day probation, and if they don’t perform, I’ll have to fire myself.

The position is the Chief Hype Officer at Email Mavens.

The candidate is me.

Learn how I'm basically creating an alter ego in order to become a better leader not only for the people on my team but for myself, as well. I'm calendaring time and literally making it a job to integrate my wins, a concept learned from Brendon Burchard.