For all the stories about closing big box stores and failing malls, there are just as many retailers opening or re-inventing themselves in response to a more educated and intentional customer base, says National Retail Federation VP Ellen Davis on this episode of Workforce Today. Davis, who also heads the non-profit NRF Foundation, talks about how data helps retailers adapt to buyers’ shifting habits and make investment decisions, and that behind the register is just one of the 28 million jobs that make up the retail industry.