If you’ve been to any property events in recent years, you’ve probably stumbled upon a few words that sound authoritative and professional, but that everyone interprets and uses differently.

For me that word is placemaking.

Like everyone else I think I know what it means, but I’ve heard it being used in so many different contexts that I didn’t dare use it myself, on account of not wanting to sound foolish or ignorant. Well at least that was the case until I spoke to Rosanna Vitiello. 

When it comes to placemaking Rosanna is the person you want on your side. Not only does she know how a space becomes a place, she also has the mindset and the experience to make it happen.