This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of 'customer centricity', why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don't hold water, how brands can get more active in the social space in ways that have real business value, and if casting directors for pharma DTC ads have a future in the adult entertainment industry.