Rachel Hunter, a florist and retailer in Longmont, Colorado, was a decade into her small business career when the pandemic hit. Faced with losing most of her events-based revenue, she didn’t play it safe—she invested in a calculated massive expansion of A Florae to fuel a new phase of growth. She adjusted her lines of business, tripled the size of her staff, and relocated—betting big on her ingenuity and 2021 revenue. In this episode Hunter talks through the steps of her small-business pivot with Mark West, national vice president of business solutions for Principal, and host Kyle Munson. The three of them also walk through the five guiding factors for a business pivot. 

Timecodes and show notes: principal.com/youbelonginbusiness