The mark of an effective storyteller is to know the beginning, middle, and end of a story. At the risk of sounding self-serving, this is what I get to preach at DuffinMedia. As a superior storyteller (telling a succinct, authentic story with substance)- Lorraine Ranalli embodies these skills. 

Lorraine has decades of experience behind the microphone of Philadelphia radio- where every communication involves sharing a story with the audience. Listen to our convo as Lorraine shares the “panic” and the thrills of Philly radio (some of the highest rated stations in the market!) 

Maybe Lorraine honed these skills from her growing up in the Philly region- city of very distinct neighborhoods, very competitive, family-based- behaviors, accents, GRAVY! 

This episode was a ton of energy and fun for me. We discussed two of Lorraine’s books. "Gravy Wars: South Philly Foods, Feuds & Attytudes" has become a personal favorite. Let us know if you, or a family member, takes their own Gravy (“spaghetti” sauce for a few) seriously. 

I brought Lorraine to my show because of her book- “IMPACT! Deliver effective, meaningful and memorable presentations”.Listen closely as Lorraine discusses the realization of KNOWING what the audience (client, listener) needs to hear- which is a much higher priority than what you want to share. 

I’ll repeat. Lorraine Ranalli delivered for me on this podcast. We hope you love the episode. Here are a few links to get to know Lorraine. Hey, maybe she’ll invite you for “Gravy!”

https://www.lorraineranalli.com/

https://www.linkedin.com/in/lorraineranalli/

https://www.amazon.com/Gravy-Wars-South-Philly-Attytudes/dp/0977146251

https://www.amazon.com/Impact-Effective-Meaningful-Memorable-Presentations/dp/1732758204