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Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Released Tuesday, 2nd July 2024
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Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Heather Stevens' mission to educate pet professionals on the Canine Functional Characters

Tuesday, 2nd July 2024
Good episode? Give it some love!
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Can understanding the different functional characters of the dogs you support help you as a pet professional?

Heather Stevens is a dog trainer who is on a mission to educate people in the industry around this topic and believes it can.

She'd spent her life training dogs and 10 years studying the different functional characters and helping pet professionals and owners identify the characters of different dogs. 

The process is a little like the Myers-Briggs personality tests you might have taken in the workplace. 

Heather believes this knowledge can help you match the dog you work with to the right activities and environments, improving communication and relationships between the dogs you support.

In this episode, Heather explains about the different characters, how they all work together, and how understanding them can help you as a pet professional.

Key topics and timings in this episode:

0.20 - Episode overview.

2.04 - About Heather and her work in the dog care industry.

4.27 - How Heather came to write a book about the Canine Functional Characters.

6.23 - What the eight functional characters are and the Nanny Guardian, who is an associate character.

17.57 - Heather's mission and passion for us to have a deeper understanding of our dogs, as regular pet owners and pet professionals.

19.10 - How knowing a functional character of a dog will improve your relationship and understanding.

26.00 - Why Heather wants more pet professionals to know about the different Canine Functional Characters.

31.20 - How it might work for different types of pet professionals.

36.28 - Where you can learn more about Heather's workshops and how to take part.

40.11 - How to get in touch with Heather.

Links mentioned in this episode:

Buy her book on Amazon: https://amzn.to/3w4TFfE*

Visit her website for dates and times of workshops: https://www.beyondthebreed.co.uk/

Follow her on Instagram: https://www.instagram.com/beyondthebreed/

Join the Beyond The Breed Facebook Group: https://www.facebook.com/groups/1060551757675722

Further listening/reading

Why Jade Statt is on a mission to help homeless pet owners

Why Carla wants every pet owner to be able to have a district nurse to support them

Hannah Capon and her hopes for pet professionals to unite to tackle arthritis in dogs

Marie Yates on why she is helping survivers of sexual violence through Canine Hope



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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From The Podcast

Your pet business content your way

Welcome to 'Your Pet Business Content Your Way,' a podcast to empower pet business owners to set aside the 'should dos' 'must dos' and 'got tos' and do things their way.My focus is about helping you do what feels right and enjoyable to you, rather than getting swept away in the latest trends.This podcast is a perfect match if you've felt bent out of shape trying to accommodate someone else's idea of content creation. Cast aside the notions of following a generic blueprint or making yourself miserable doing things that you hate!As an experienced journalist, consultant, author, coach, and pet business owner, I've combined my knowledge to identify and share strategies that feel good, fun and that you might even enjoy! This podcast is to inspire you to create pet business content in a way that resonates with you. I promise not to give you quick fixes or spoon-feed you strategies. Instead, I encourage learning and developing your distinct voice in content creation.The podcast operates in seasons, with a new episode released every Monday during the active season. As well as the tools, strategies and mindset shifts that will help you get noticed, I’ll showcase successful pet professionals who've put their big pants on and marketed their work their own way. It's all about carving out your own path, not following the crowd.The aim is not to create buzz just for the sake of getting noticed, but to genuinely help people and make a difference in your unique way.By tuning in, my hope is that you'll discover a renewed excitement about marketing your pet business authentically. Connect with me on social media @rachelspenceruk, join my friendly and supportive Facebook community, and let's create content in a way that feels right for you.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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