Max is the co-founder and COO of NCX, which began 14 years ago with his undergrad friend to help landowners understand the value of forests and measure and pay for the values they provide.

Discover the true value of your land (09.35)

Max shares that landowners can participate in many public and private programs to help cover the cost of planting trees, protect wildlife habitat and maybe even get paid for carbon credits. NCX helps landowners access nature-positive assets and develop new revenue streams for their property.

Money is not everything (13.20)

While financial returns from the land are important to maintain the land, most landowners rank ROI lower than being out in nature, leaving a legacy for their children, and connecting with wildlife.

“Nature never stands still” (20.30)

Max elaborates on the different programs available for different categories of land use across different geographies, with varied terms of payment. He emphasizes that landowners should understand the timings, risks and rewards of each, given the ever-evolving nature of the forest.

The conundrum of net zero emissions (24.56)

Max explains that many large corporations are working towards net zero emissions by reducing emissions or buying carbon offsets by a certain date in the future. However, the change made by these declarations is debatable as many corporations are coming up on their goal date, causing many to not commit to net zero goals.

Balance trade offs against your values and objectives (31.54)

Max explains the concepts of baseline and additionality in carbon credits, where one needs to be mindful of how purchasing carbon credits can reduce carbon in the atmosphere. Natural regeneration is a more accepted and supported option.

Everyone wants a healthier planet (46.14)

NCX’s vision is a world where landowners own land that is fully and fairly valued for all nature-positive benefits it is providing. He believes that everyone wants less carbon in the atmosphere, more wildlife, and healthier soil.

“Perfection is impossible” (49.17)

Max shares the different kinds of programs that support natural regeneration, where the best fit for landowners will depend on their preferences. TMax believes that having a humble learning mindset instead of a critical approach will help navigate complex forest dynamics.

“Keep your head on a swivel” (1.08.08)

NCX works on laying the foundations of research and education to prepare for a future when fiscal responsibilities of different forest values have been fairly distributed by the powers that be. If you are a landowner, visit the NCX website to get a free initial assessment of your options.

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