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These are unprecedented times we are in. While we’re all struggling to make ends meet, business does have to go on. How do you know what is appropriate and what is not? The good news is you can still market during a crisis. The bad news is som
Have you ever wanted to get inside the brain of your favorite reporter? Well, we did! This candid interview with Techcrunch’s, Anthony Ha, takes you inside how a story is developed and created at one of the most coveted tech publications in the
In today’s podcast I wanted to focus on industry and thought leadership because it has become a greater demand than before. In my earlier interview week with Dan Garraway of Wirewax, I also talked about the importance of digital media and the r
You’ve always wanted to create videos for your brand, but it’s a big production to undertake. Brands are looking for news ways to engage with their customers to stay relevant during this unprecedented Pandemic. Tune in to our first expert inter
They have said millennials are the first generation ever to experience two global economic crises that will put them on a path to end up financially worse than their parents. The Great Recession happened as they were graduating from college wit
It’s a crazy, crazy time to be alive right now. Things change pretty much every hour.What’s happening our world feels eerily similar to 9/11. Of course, we didn’t have warning back then and I didn’t run a business nor have people’s livelihoods
Coronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we work every day leading to a shu
The PESO model is like a pyramid with four corners. Each corner must be built solidly, or the entire structure will collapse. In this week’s show, Gini Dietrich talks about the improvements made to the PESO model graphic and process, and the of
You've thought about doing a press release, but now you're ready to take the plunge. Or are you? Listen to this podcast to know what you need to know about crafting and publishing your next press release. Check on our official show page for res
A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the Star Wars franchise. He also created a plan to help Disney generate an extra $20 billion. To make that happen, however, he needs Bob Iger, the
It's still PESO model learning month, as designated by the team at Spin Sucks, which means you get to continue your professional development around this process.In this week’s show, we talk about who within an organization can use the PESO mod
One of the most exciting things anyone gets to work on is the launch of a new product. This podcast helps you launch your next podcast in 5 simple steps. Plus we give you worksheets and the resources that you need to get it done just like the p
The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you'd better beware if this has been your MO of late.BERT stands for Bidirectional Encoder Representations from Transformers, which means it us
Having a PR program is great, but what's a good PR program without the right strategy? Make sure you have your bearings in place before you begin executing a communications program. What are the key things you should consider before getting sta
What is a public relations program without the ever famous Press Kit? We always get asked, "what exactly goes in a press kit and how do I use it?" Well, wonder no more. In this episode, you'll learn exactly what goes in a press kit, why you may
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