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Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to re
You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were ra
The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come
Former president Trump says he wants to make America pray again. On this week’s On the Media, hear how Christian nationalism is shaping American politics. Plus, what the new film Civil War has to say about the role of journalism when civilizing
The new year approaches, marking an end to a truly unexpected trip around the sun. This week, On the Media reflects on our 2020 coverage, from the pandemic to the global uprising to the rise of the anti-majoritarian right. With excerpts from:
For the big show this weekend OTM correspondent Micah Loewinger is working on a piece about the extraordinary transformation of the New York Times from a struggling newspaper into a digital behemoth. In the meantime, and as kind of background r
With vaccinations underway, we’re edging closer and closer to the end of the pandemic. This week, On The Media looks at how the pandemic has shaped what’s possible for the future — from the built environment to the way we work to the way we lea
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