We talk regularly, both internally and externally, about the concept of Sustainable Analytics.  This is the practice of running your digital analytics program so that it focuses on providing value and support the key areas of the business while ensuring it is maintainable and accurate.

When looking at Sustainable Analytics, how can it help a digital analytics program be indispensable to a business?  Wouldn’t doing less, not tracking everything for example, make a digital analytics program less valuable to a business?

On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why having too many choices makes most organizations today are data rich and insight poor.  They also detail the typical things analytics practices do that diminish the value of what they provide to an organization rather than increase it.

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