Episode 03: Website traffic increases and how to deal with them

503 Service Unavailable? 404 Not Found? In this episode of Adobe Martech Talk we debunk the common website error codes and talk about the importance of a robust hosting strategy. Hear from the Munro Footwear Group as they talk about the significant increase in their website traffic after the closure of their brick and mortar stores due to the lockdown. Learn practical tips for how to deal with website traffic increases on your own website.

In Episode 3 Website traffic increases and how to deal with them we talk to South Australian based Aligent Consulting and their client Styletread (owned by Munro Footwear Group) Australia's leading online shoe retailer.

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Meet our guests:

Jonathan Day

Founder and Principal Consultant – Aligent Consulting
Jonathan is an experienced and respected leader in eCommerce in Australia and overseas. Holding a Masters of Engineering, Jonathan entered the nascent web industry in the late 90s. His work experience includes stints in North America as lead architect for nintendo.com, before founding Aligent in 2009. Aligent has grown to 48 staff in Adelaide, delivering Magento-based eCommerce solutions to brands such as Forever New, Flora & Fauna, Coopers Brewery and Bed Bath N' Table. Aligent is founded on principles of long-term relationships, driving business value and delivering engineering rigour. With a particular focus on making the complex simple, Aligent's solutions are known for user experience, performance and flexibility. Get in touch with Jonathan on LinkedIn.

Lee Munro

Chief Experience Officer – Styletread
Lee has been looking at shoes for most of his life as a member of Australian shoe royalty, the Munro family. Lee admits that he is "often looking at feet not faces". In 2010, Munro acquired StyleTread, Australia’s largest pure-play online footwear retailer. StyleTread was already leveraging Magento Commerce 1. Witnessing for the first time the power of Magento, Munro realized that the platform could combine its multiple brands under one system, improve efficiency, unify inventory management across channels, and boost their business. Together with their Professional Solution Partner, Aligent Consulting, they decided to embark on a corporate-wide upgrade to Magento Commerce 2. Get in touch with Lee on LinkedIn.

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