Episode 04: How does future-proofing work in practice?

As more companies try to speed up or improve how they’re dealing with current challenges, the topic of future-proofing comes up again and again. But what does it look like? In this episode of Adobe Martech Talk, we’ll examine a real-life example of a business that’s set themselves up to flourish, no matter what’s happening around them.  

In Episode 4 How does future-proofing work in practice, we deep dive into the change management piece of the puzzle when it comes to Martech. Hear how Petbarn are working closely with their agency acidgreen to identify new ways to help and serve customers as customer requirements change and the business innovates. 

Meet our guests:

Edward Sackett

Solutions Consultant — acidgreen
In his work at digital agency, acidgreen, Edward helps clients implement enterprise CMS platforms and eCommerce solutions with Magento Commerce. His background as a project manager and business analyst has provided consummate experience in managing stakeholders, meeting deadlines and delivering enviable outcomes for clients. Linden has worked for two years at acidgreen: a multi-award winning full-service digital commerce agency that’s focused on providing premium eCommerce design, development, digital marketing, systems integration and service. Get in touch with Edward on LinkedIn.

James Lowe

Chief Technology Officer – acidgreen
James has over 20 year’s experience working in the IT industry, from a front-end and back-end developer, project manager and consultant through to his current role as CTO at acidgreen. This thorough understanding of all the facets of the industry attests to his passion, especially in terms of eCommerce, where he’s built an impressive reputation for developing, designing and managing high profile digital projects, including 10 years delivering Adobe Commerce solution architecture. Get in touch with James on LinkedIn.

Linden Martin

Head of CRM and Customer Experience — Greencross Limited

With a background in creative design, Linden has spent over eight years at Petbarn, identifying new opportunities for digital growth and experience within the business. This is reflected in Petbarn’s holistic approach, from helping people find their new fur-baby to nurturing and looking after them throughout their life. Linden understands how digital experience offers endless ways to help customers and works to differentiate Petbarn from others in the market. Get in touch with Linden on LinkedIn. 

Get in touch:

Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.