Episode 05: Pivoting quickly to digital offering

When lockdowns caused a global shutdown of non-essential services earlier this year, many companies needed to pivot, often overnight, to a digital offering. But one energy company over the ditch from us in NZ were already doing things a little differently: Mercury NZ. With all of the company's electricity generation coming from renewable sources, it’s no surprise their pivot to digital is just as unique! 

In Episode 5 Pivoting quickly to digital offering, learn how companies like Mercury keep ahead of the market through their embrace of the digital experience, and the vital role of people, process and technology. Mercury Energy and their partner, FCB New Zealand, talk us through how digital experiences encompass all parts of the organisation. 

Meet our guests:

Rachel Loughlin

Digital Marketing and Performance Manager — Mercury NZ
Rachel is passionate about content marketing and the different ways to grab attention in a cluttered digital world. In her role at Mercury, she leads the digital marketing team to help build the brand and deliver memorable digital experiences for their wholesale and retail customers. Get in touch with Rachel on LinkedIn.

Qassem Naim: FCB

Every day, our advertising influences thousands of tiny decisions New Zealanders make about all kinds of things — from where they buy a hammer or what programme they watch, to how they help someone with depression. These tiny individual changes add up to significant shifts in attitudes and behaviour. Changes that have helped grow small sales into big sales, small businesses into big businesses and even helped change the shape of our society. These changes have been achieved through our advertising, using our skills in strategy and planning, creative, direct and digital, media, and public relations. Get in touch with FCB. 

Get in touch:

Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.