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App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

Released Wednesday, 20th July 2022
Good episode? Give it some love!
App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8

Wednesday, 20th July 2022
Good episode? Give it some love!
Rate Episode

Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.

In this interview, Ian talks about his transition into technology partnerships and shares:   

  • Features of app marketplaces that are attractive to customers and partners. 
  • How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships. 
  • Ways to provide a good partner experience at scale for longtail partners and partner developers who are building integrations.
  • The importance of having flexibility with partner program tiers.

Read the transcript here: https://www.pandium.com/blogs/app-marketplace-benefits-and-managing-the-long-tail-partner-experience
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies

Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/


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