In this episode of The CMO Network podcast, we sit down with Anthony Kennedy, Chief Marketing Officer at Ion, to delve into the intricacies of modern marketing and automation.

Anthony shares his extensive 25-year journey in marketing, highlighting his transition from building in-house marketing agencies for large corporations to his current role at Ion. He discusses how Ion focuses on automation and digitization to help businesses and institutions achieve more.

Moreover, Anthony emphasizes the importance of long-term customer relationships and tailored marketing strategies across Ion’s diverse portfolios. He provides insights into leveraging generative AI for efficient content creation and maintaining brand reputation with high-value content.

Anthony also talks about the significance of agreed metrics for demonstrating marketing ROI and the transformative power of automation in simplifying complex processes. Tune in to gain valuable insights from a seasoned marketing leader dedicated to business transformation and customer success.