When times get tough - some people lean out, and some people lean in. Running a business during a recession is not easy, but if you can do it, you might find yourself reaping significant rewards when times get better. Getting through a recession is easier when you pay attention to what is happening in the broader market. Out of desperation and necessity, many business owners will focus on their business and not pay attention to their customers, suppliers, or competitors. Business owners miss out on opportunities to capitalize and improve their business by not paying attention. One way to improve a business during a recession is to take advantage of the talent that might be available. During a recession, good people find themselves in the job market, and your company may be an excellent place for them. Good people are usually hard to find in good times, but in bad times as companies shut their doors or downsize, good people are available who need work. Another way to improve your business during a recession is to improve your customers' experience. Competition will dictate that fewer customers will be available, which leaves your business with an opportunity to serve them better than anyone else. If you can build a profitable business during a recession, you will reap the rewards when the market turns.

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Cash Flow Quadrant for Business Owners

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