Take a quick trip down memory lane with me; I want you to remember the time prior to mass social media whereby personal interaction, calls and the odd chat on msn were our main tools of communication. In creating a world where we have each other at our fingertips, why does the use of social networks such as facebook, Instagram and Snapchat not necessarily bring us closer together? In fact, more often than not, it brings out the worst in us. In episode four, I observe, analyse and explore the psychology behind it! References to researcher Kent Berridge are made as well as an appropriate skit by Comedian, Chris Rock!