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Lee Jackson
Event Engine PodcastEpisodes
Lee Jackson
Event Engine Podcast
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Episodes of Event Engine Podcast
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What would it take to achieve a completely net zero event? Is that even possible amidst the flights, builds and waste streams inherent to large conferences and expos? I brought those questions to Nick Westerman of NHS Confederation.Nick overs
Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're forced to pull off minor miracles at times on a
Event Tech Live has grown from niche website to global industry phenom in just over a decade. So how’d they do it?This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting wi
Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity compared to virtual interactions.We explore a
As event organisers, finding partners we can trust is crucial yet daunting. Between flashy marketing and empty promises, how can we cut through the noise to assess what solutions will truly support our event vision?In this revealing episode,
What if trying to build an engaged, year-round event community was actually detrimental to your event's success?Event organisers are aften advised to create 365 communities around their events, nurturing relationships long after an event wrap
Would building a year-round community around your event allow you to offer more value? In this episode, I interview Neil Thompson from Delegate Wranglers. He shares his journey growing a Facebook community that exceeded any expectations.We le
How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting b
Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s Felicia Asiedu.Discover strategic ways to nurture post-event communities thr
Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event.Learn how
Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once!Starting with a few small wins, you can easily
Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets?In this episode, Dan Gable shares how smartphon
Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Click
In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of
Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is crucial, what creating a welcoming space for all
Choosing between in-person or virtual events? Explore key advantages of both formats in this episode to make an informed decision that aligns with your goals, engages your audience, and fits your budget.Full show notes: https://eventmartech.c
As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values. Discover how prioritising sustainability can con
Tired of technical glitches and frustrated attendees during your virtual events? Look no further! In this episode we're revealing the secret sauce to hosting successful digital events that keep participants engaged and coming back for more.Fu
Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by Daniel Hutt, head of content for ZeroToMastery, to
Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast.Lee gets personal as
Are you struggling to attract high-value sponsors to your event? Today I'll be sharing a game-changing strategy that helped me turn my in-person conference from a loss to a profitable and vibrant event. By the end of this episode, you'll have
Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved.Full show note:
Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the community, and provides as much if not more valu
To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. For those finding themselves with more time on thei
The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate this form of interaction? We explore some ways t
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