This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with Frances Donegan-Ryan, SEM Pro with Bing Ads & Co-creator of Janes of Digital along with Maddie Cary, Director of Paid Search here at Point It.

The fascinating news that Google has developed an AI that is building, testing & evolving other AI systems for image and speech recognition kicks off a discussion on how underlying assumptions implicit in the design of AI's can impact your brand. We also consider what is going awry when machine learning gets out of sync with customer's expectations at Uber & dig into Google Attribution, which allows marketers to move from last click attribution to customize weights according to their business models.

EXPERTS:

Frances Donegan-Ryan, The Bing Concierge, Co-creator of Janes of Digital, and SEM Pro.

Bio: With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors.

Maddie Cary, Director of Paid Search, Point It Digital Marketing

Bio: Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon, or writing posts for the Wordstream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyoncé.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

RESOURCES:

Micro Lessons: Learn all about attribution models in just 15 minutes!

Point It Blog: More expertise from Maddie Cary

Bing Ads Blog: More expertise from Frances Donegan-Ryan

Join Us: Register for Janes of Digital event

Learn More: About Janes of Digital

Article: Google’s New AI Is Better at Creating AI Than the Company’s Engineers

Article: Uber Starts Charging What It Thinks You’re Willing to Pay

Article: How Google Plans to Kill ‘Last Click Attribution’

FORMAT: Mp3

LENGTH: 49 minutes