Fractional CMO | Strategist | Marketer | Speaker | Coach
Fortis Baseline | Simplified Strategies for AEC Marketing & BD LeadersEpisodes
Episodes of Fortis Baseline
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In this episode, Melinda offers an alternative to the traditional elevator pitch by focusing on connections rather than just selling. By marketing and attracting the right audience, you can get the right people, the right way. Embrace authentic
In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the large
In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to a
In this episode, Melinda shares her tips and experiences on bootstrapping a business. She discusses the importance of starting small and lean, creating a minimal viable product, and building a transferable skill stack. By focusing on client de
At its core, the challenge is centered around a simple yet profound concept: to empower business owners to transition from the unpredictable feast or famine cycle to a place of security and freedom, where the assurance of consistent cash flow b
On this episode, I address common questions about how to price services and products, emphasizing the importance of considering expenses and profit margins. I also highlight the significance of understanding your target clients and their needs
Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate fo
The number one reason businesses fail is due to a lack of consistent cashflow. In this solo episode, Melinda invites listeners to learn about how they can achieve consistency as they grow a highly profitable business.Shared in this EpisodeDisco
In this solo episode, Melinda shares her journey about being a multi-passionate entrepreneur and serving her FortisOBM.com, ThriveBuildAEC.com, and MelindaColon.com coaching and consulting clients with excellence while deciding to pivot to serv
In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM syst
In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc.Get the stepsBuild a robust processSupport the
In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both
Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They
Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development
On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Sta
As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year!Support the
Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in develo
#NetworkingGoals! In this episode we discuss how we pre and post-prep networking events while overcoming lingering hesitations we may have as introverts. Let's get the most out of these crucial industry events and be a resource for others. Don'
The importance of being authentic to your mission, having a clear vision, and engaging your potential audience with storytelling are some insights you will get in this week's episode with special guest Wendy Roundtree. Communication is a creati
Tune in as Melinda sits down with Maisha Christian, owner and head coach at Beauty and the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Guest Inf
Tune into WIIFM which stands for “What’s In It For Me”. Learn ways to effectively and consistently promote and up-level your brand and your firm’s services. Build connections from easy-to-do networking tips and the power of following up with co
In this ‘Open Letter’ to Marketing Managers, Melinda speaks to the marketer on the reality of a work/life balance, listening first and practicing radical empathy and mindfulness. As a mentor and committed partner, she shares her thoughts on wha
Let’s get ready for a Fall cleaning of our digital assets! Join us in this episode where we share often missed opportunities for organization and clarity that can add up to big-time savings, especially as Marketers for the AEC industry. What yo
Melinda is back! And in this episode, she goes to the ' Heart' of the A|E|C industry -- proposals. Join us in this episode where we share how to make proposals stand out by utilizing the ‘Heart and Head’ methodology for standard and SF330 prop
Flying solo this week, Rafael shares his 'knee-deep' experience in the industry and how he views the industry today. From 'niches to riches' and the 'aesthetic' factor that comes from the engineering and building of structures, learn his though
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