Brandon Wilson is CFO of FranDevCo where he works with RockBox, a boxing fitness course that is sweeping the nation with its new and diverse at-home training option. Hear his tips as a long-time trainer of franchisees as he and host Greg Mohr sit down to talk about their multifaceted franchisee training process, how to find a franchisee that will have both the values and the personality to fit into the company’s culture and even the impact of the Coronavirus on the fitness industry in 2020. 

3 Key Takeaways

• Give your franchees help from the beginning and walk them through the process. This will free up time for them to focus on the business and bring in higher revenue.
• Brandon explains the key traits that an ideal franchisee will possess (and it applies to all franchises).
• Brandon emphasises the necessity of potential franchisees looking to impact others lives with what they do.

Resources

Email Brandon directly at brandon@frandev.co

Brandon’s Linkedin

Website: frandev.co

Or contact Greg to get in touch with Brandon

About Brandon Wilson, CFE

For the past five years, Brandon has had the pleasure of helping people change their lives through business ownership via franchising. Having no background in franchising (and thinking franchising was limited to just Mcdonald's), he was recruited to help develop the southeastern United States for a commercial cleaning brand and immediately fell in love with the concept of franchising.

Brandon set got involved with the International Franchise Association and earned his Certified Franchise Executive designation within a year and a half. He was brought onto the headquarters team to expand his development reach to the rest of the United States. 

In early 2020, he joined FranDevCo to partner with emerging franchisors in helping them grow and scale their brands throughout the United States.