Guest Cliff Harbor is proudly leading in his company’s 30 year anniversary in franchising, but first, he makes a stop on the Franchise Maven podcast to share his hard-earned insights. Take part in his conversation with host Greg Mohr as they discuss the kinds of franchisee support systems they employ, how they prepare the worker pool for interviews, and traits of an ideal franchisee. Above all, hear why it’s not about the sale–it’s about making real connections.

3 Key Takeaways

• It’s the franchisee’s job to be there in case they need an extra hand. Their other, more important role lies in establishing morale.
• Franchisors look for potential franchisees who already fit the skillset they need. You can be prepared to bring those skills to light in the interview.
• It’s less about acquiring the perfect type of franchisee and more a rigorous effort to stay away from people who would bring harm to the franchise. 

Resources

Email cliff@atwork.com

Cliff’s Linkedin

About Cliff Harbor

As an experienced sales professional, Cliff has years of customer service, account management, and business development knowledge. As Vice President of Sales for AtWORK, his team works with new business owners from beginning to end and helps them discover their next career path through discovery days, training, territory development, and beyond.