How ShipBob became an ecommerce giant with CMO Casey Armstrong
Released Monday, 29th April 2024
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How ShipBob became an ecommerce giant with CMO Casey Armstrong
How ShipBob became an ecommerce giant with CMO Casey Armstrong
Monday, 29th April 2024
Good episode? Give it some love!
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.
Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.
On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:
- Why they started with only a few channels
- Casey's advice for partnering with bigger brands
- How they built out their marketing team
- How their messaging has evolved with their ICP
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Grow & Tell
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it.Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories.We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world.If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.Join Podchaser to...
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